Senior Salesforce Product Owner

Barcelona, Spain

Senior Salesforce Product Owner

WHO WE ARE   

We are Porsche Digital, a Porsche company. We are set to revolutionize the digital experience for Porsche customers by setting new industry standards through our dedication to excellence in customer-facing digital products.   

We are driven by dreams, courage, and passion, we are committed to learning and improving, and we believe in teamwork and respect as the key to success.    

Focus, Teamwork, Courage, Passion, Commitment, Improvement, and Respect are our principles.    

 

WHAT WE ARE LOOKING FOR    

We’re seeking a sharp, solution-oriented Senior Salesforce Product Owner in Marketing Automation ready to move beyond routine maintenance and take full ownership of the product. This role blends technical expertise with strategic vision, part Salesforce expert, part business analyst, and part sales tech architect. 

You’ll play a key role in shaping and evolving our Salesforce platform and its connected tools to empower our Sales, Marketing, and Customer Success teams. From streamlining workflows to evaluating new technologies and implementing scalable processes, you ensure our systems are optimized to support growth and efficiency across the organization.  

 

WHAT YOU WILL DO    

  • Planning of tasks and orchestration of topics in Product development process of 'Marketing Cloud Engagement' Automations and Customer Journeys
  • Design and implement robust, maintainable solutions that support automation and operational efficiency 
  • Shape the architecture, configuration, and scalability of the Salesforce platform  
  • Ensure seamless data flow and field mapping between Salesforce and connected tools 
  • Lead API-based connections and middleware platforms
  • Implement data quality controls including validation rules, deduplication, and sync logic  
  • Ensure data privacy and compliance (e.g., GDPR) within Salesforce and related systems  
  • Build and manage personalized customer communication Journeys
  • Improve lead routing, user permissions, and record lifecycle logic in collaboration with other teams  
  • Maintain up-to-date documentation for technical configurations and process changes  
  • Follow structured change management for testing, deployment, and release cycles in multiple Business Units  
  • Provide advanced admin support, troubleshooting, and Salesforce platform best practices  

 

WHAT YOU BRING ALONG    

  • 7+ years of hands-on experience in Salesforce Marketing Cloud Engagement in a multi-team in a global corporate and large-scaled environments
  • Salesforce Marketing Cloud Engagement Product knowledge of implementation tasks especially in
  • Data hierarchy in Multinational and Multilanguage Business Unit Setup
  • Journey Builder with Email and Mobile Push messages
  • Automation Studio with Data- Handling and Preparation
  • Aggregating multiple data sources
  • Audience Builder in context of multiple customer objects in B2B and B2C environment with Account, Contact, Lead, and custom objects
  • Content Builder with Salesforce AI Einstein and dynamic content blocks for personalized Message builds
  • Strong knowledge of Salesforce Core Platform 
  • Proven experience integrating Salesforce with marketing automation, CDPs, or data platforms 
  • Strong analytical mindset with a focus on system efficiency and operational scalability  
  • Proven track record of enabling cross-functional teams through reliable system design  
  • Excellent written documentation and communication skills for technical stakeholders  
  • Ability to balance short-term needs with long-term architectural decisions  
  • Familiarity with API-based integrations and middleware tools  
  • Solid understanding of data governance, sync strategies, and user provisioning  
  • Experience designing scalable, maintainable system architectures and process automations  
  • Comfortable collaborating with cross-functional technical teams (e.g., DevOps, Marketing Ops, Data Engineering)  
  • Experience working in agile environments with structured change management and deployment processes  
  • Salesforce Marketing Cloud Engagement certification required: 
  • Salesforce Certified Marketing Cloud Engagement Consultant
  • Salesforce Certified Marketing Cloud Engagement Administrator
  • Salesforce Certified Marketing Cloud Email Specialist
  • Familiarity with Agile methodologies  
  • Excellent documentation and communication skills in a technical context  
  • Knowledge of SQL
  • Familiarity with CI/CD tools or Salesforce DevOps solutions 

 

 

WHAT WE OFFER 

  • Full time permanent contract 

  • Competitive salary 

  • 26 days paid vacation 

  • Flexible working model (you and your team decide when to be in the office) 

  • Free coffee, tea, fruits, drinks, yogurt, bread at our office canteen 

  • No dress-code, pick the outfit that makes you feel comfortable 

  • Access to our corporate benefits 

  • Personal growth budget 

  • The possibility to make a real impact 

Hiring Process:

Most of the hiring process takes place online, but one of the final steps is an in-person meeting at our office with some of our team members. It’s a great chance to connect face to face, see where we work, and get a feel for our culture.

Before you apply: 

We are a very flexible company and work on a hybrid mode. We are excited to welcome individuals who are passionate about their work and eager to join our team in Barcelona. Therefore, we kindly request that all applicants either currently reside in Barcelona or are open to relocating for this position. We believe that Barcelona is a vibrant and beautiful city, and we are looking forward to welcoming new team members who share our enthusiasm for the city and the work we do here. 

 

WHAT COMES NEXT 

If you've made it this far, don't keep us waiting. Get started - apply directly! 

In the meantime: Check out our new Porsche Digital Website to get an impression of what our hearts beat for: https://www.porsche.digital 

We are looking forward to every unique application that reaches us. Because diversity is just as important as the energy that flows through our veins

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