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Privacy Policy

Privacy Policy

Information on data protection

We, Porsche Digital GmbH (hereafter "we" or "Porsche Digital"), appreciate your visit to our website and your interest in our company and our products. Your privacy is extremely important to us. We therefore take the protection of your personal details very seriously, and treat them in strictest confidence. Your personal data is processed only within the scope of the legal provisions of the EU's data protection law, in particular the General Data Protection Regulation (hereafter "GDPR"). In this Privacy Policy we provide you with information about the processing of your personal data and your rights as a data subject within the scope of the use of our website. 

For information on other products and services offered by other companies in the Porsche Group, please consult the respective privacy policy for these services or Porsche companies.  This particularly applies to the “Career” website available under that we link to.

If we provide a link to this Privacy Policy on external social media websites, the following conditions only apply insofar as the data processing procedures for such social media websites are actually within our area of responsibility and unless such social media websites contain a more specific privacy policy that takes precedence.

1. Controller and data protection officer for data processing; contact

Controller for data processing within the meaning of the data protection legislation is:  

Porsche Digital GmbH  Grönerstrasse 11/1  71636 Ludwigsburg  Germany 


Please do not hesitate to contact us if you have questions or ideas relating to data protection. You can contact our data protection officers at the following address: 

Porsche Digital GmbH   Data Protection Officer  Grönerstrasse 11/1  71636 Ludwigsburg  Germany 


2. Subject matter of data protection

The subject matter of data protection is personal data. This is all the information that relates to an identified or identifiable natural person (known in the legislation as the data subject). This covers, for example, information such as name, postal address, e-mail address, or telephone number as well as information that necessarily originates from the use of our website, such as details about the start, end, and scope of use, and the communication of your IP address.

3. Type, scope, purposes of, and legal basis for automated data processing

An overview of the type, scope, purposes of, and legal bases for automated data processing via our website is provided below.

3.1 Provision of our website

When you access our website using your device, we process the following data:

  • date and time of access

  • duration of your visit

  • type of device

  • operating system used

  • functions that you use

  • quantity of data sent

  • type of event

  • referrer URL

  • IP address

  • domain name

  • screen and viewport resolution

  • pixel ratio

We process this data on the basis of Article 6 (1) (f) GDPR to provide the website, to ensure the technical operation, and to identify and rectify faults. In this way, we pursue the interest of facilitating and ensuring the long-term use of our website and its technical functional capability. When our website is selected, this data is automatically processed. You cannot use our website unless this data is provided. We do not use this data for the purpose of drawing conclusions about you or your identity.

3.2 Cookies

When you visit our website, "cookies", which are small files, may be stored on your device in order to provide you with a comprehensive scope of functions, make it easier to use our service, and optimize our offerings. In case we implement cookies on our website, we will provide a Cookie Policy for details on the type, scope, purposes of, and legal basis for data processing in relation to cookies.

4. Individual services and offers

You can voluntarily enter personal data on our website, e.g. when you send us requests for information voluntarily. We will process your request according to Article 6 (1) b) or f) GDPR and we will possibly disclose your information to third parties (e.g. Porsche AG) within this context, if required.

In case we implement further individual services and offers on our website, we will amend this Privacy Policy accordingly.

5. Safeguarding of legitimate interests

We will process your personal data for the purpose of safeguarding our legitimate interests. In addition to the interests specified in the description of individual services and offers in Section 4, data processing procedures are performed on our website in particular against the background of the following interests:

  • Guaranteeing the availability, operation and safety of technical systems as well as technical data management;

  • Further development of products and services.

The relevant data is processed on the basis of Article 6 (1) (f) GDPR.

6. Consent

If you have given consent to perform certain data processing procedures, this consent always relates to a specific purpose included in the content of the actual declaration of consent. In this case, data is processed on the basis of Article 6 (1) (a) GDPR. We cannot accommodate the request covered by the consent until you give your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on the consent given before its withdrawal.

7. Recipients of personal data

Internal recipients: Within Porsche Digital, the only people who have access are those who need it for the purposes named. 

External recipients: We only forward your personal data to external recipients outside Porsche Digital if this is necessary for the administering or processing of your issue, if another legal authorization exists, or if we have your consent to forward the data. External recipients can be:

a. Processors

Group companies in Porsche AG or external service providers that we use to provide services, for example in the areas of technical infrastructure and maintenance for the Porsche AG offering or the provision of content. We carefully select and regularly inspect these processors to make sure that your privacy is protected. The service providers may use the data only for the purposes we have specified and in accordance with our instructions.

b. Public bodies

Authorities and public institutions, such as public prosecutors, courts, or financial authorities to which we must transfer personal data for legal reasons. The data is transferred on the basis of Article 6 (1) (c) GDPR.

c. Private bodies

Cooperation partners, service providers or persons to whom the data is transferred on the basis of consent, to execute a contract with you or to safeguard legitimate interests. The data is transferred on the basis of Article 6 (1) (a), (b) and/or (f) GDPR.

8. Data processing in third countries

If data is transferred to bodies whose headquarters or whose place of data processing is not located in a member state of the European Union or in another country outside of the European Union who is a signatory to the treaty, we ensure before forwarding the data that, outside of legally permitted exceptional cases pertaining to the recipient, either an appropriate level of data protection exists (e.g., through an adequacy decision of the European Commission, through suitable guarantees such as self-certification by the recipient for the EU-US Privacy Shield, or the agreement of EU standard contractual clauses between the European Union and the recipient) or you give sufficient consent for the transfer of the data. We can provide you with an overview of the recipients in third countries and a copy of the specifically agreed regulations to ensure the appropriate level of data protection. To obtain these, please contact the address specified in Section 1.

9. Duration of storage and deletion

If the description of the individual services and offers do not contain any specific information about the storage duration or deletion of data, the following applies: 

We store your personal data only for the length of time necessary to fulfill the intended purposes, or – in the case of consent – until you withdraw your consent. If you withdraw your consent to process your personal data, we will delete it unless relevant legal provisions stipulate that it can be processed further. We will also delete your personal data if we are obliged to do so for other legal reasons. In line with these general principles, we will usually delete your personal data immediately

  • after the legal grounds cease to apply and provided that no other legal grounds apply (e.g. commercial law and tax law retention periods). If the latter is the case, we will delete the data once the other legal grounds cease to apply.

  • if we no longer need the data for the purposes of preparing and executing a contract or legitimate interests and no other legal grounds apply (e.g. commercial law and tax law retention periods). If the latter is the case, we will delete the data once the other legal grounds cease to apply.

  • if the purpose of collecting the data no longer applies and no other legal grounds apply (e.g. commercial law and tax law retention periods). If the latter is the case, we will delete the data once the other legal grounds cease to apply.

10. Rights of data subjects

As the data subject affected by the data processing, you have several rights. Specifically, 

Right of access: You have the right to obtain information from us about the data that we have stored about you. 

Right of rectification and erasure: You have the right to demand that we rectify incorrect data and – provided the legal requirements are met – that we delete your data. 

Restriction of processing: You have the right – provided the legal requirements are met – to demand that we restrict the processing of your data.

Data portability: If you have provided us with data on the basis of a contract or consent, you have the right, in accordance with the legal requirements, to obtain the data you have provided in a structured, standard, and machine-readable format or you can demand that we transfer this data to another controller. 

Objection to the processing of data on the legal grounds of "legitimate interest": You have the right to object at any time, on grounds relating to your particular situation, to our processing of your data, provided this objection is based on the legal grounds of "legitimate interest". If you exercise your right to object, we will cease the processing of your data unless we can – pursuant to the legal requirements – prove compelling legitimate reasons for the further processing, which override your rights. 

Withdrawal of consent: If you have given us consent to process your data, you can withdraw this consent at any time with effect for the future. The lawfulness of the processing of your data remains unaffected up until the time of the withdrawal of consent. 

Right to lodge a complaint with a supervisory authority: You can also submit a complaint to the competent supervisory authority if you believe that the processing of your data is in breach of the legislation. To do so, you can apply to the supervisory authority that is responsible for your town/city or country or the data protection authority that is responsible for us. 

Contacting us: Please do not hesitate to contact us if you have any questions regarding the processing of your personal data, your rights as a data subject, and any consent that you may have given. To exercise all of these previously mentioned rights, please contact or the postal address specified above in Section 1. In doing so, please ensure that it is possible for us to identify you.

11. Integration of third-party offerings

Websites and services delivered by other providers that are linked to our website have been and are structured and provided by third parties. We do not have any influence over the structure, content, or role of these third-party services. We explicitly distance ourselves from all content in all linked third-party offerings. Please note that the third-party offerings linked to our website may install their own cookies on your device or collect personal data. We have no influence over this. Please contact the providers of these linked third-party offerings as required for the relevant information. The names of the relevant provider and person responsible are included, in particular, in the legal notice and privacy policy on the corresponding websites. This particularly applies to the external social media websites such as Twitter, LinkedIn and Instagram that we link to.

12. Status

The latest version of this Privacy Policy applies. Date 02.27.2020.

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