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&Charge

"Accelerate Sustainable Mobility"

Vision:
Accelerate Sustainable Mobility

With &Charge, Porsche Digital has successfully founded its own company in the field of e-mobility, thus expanding its digital business portfolio. &Charge offers a digital platform through which customers can earn credit for their online purchases in the form of "kilometers".  These kilometers can then be redeemed, as charge credits for electric vehicles. The company offers the first loyalty program for e-mobility in Europe.

Portfolio
COMPANY BUILDING
Year
2019
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Challenge:
&CHARGE PROMOTES ELECTRIC MOBILITY

With its platform, &Charge makes an essential contribution to the mobility transformation. The focus is on the needs of the customer. It is crucial to provide customers with a broad portfolio of offers and lucrative incentives for sustainable mobility. For all purchases, bookings and transactions made via the online platform, the customer receives "kilometers" that can be redeemed as charging credits for electric vehicle car-sharing offers.

SOLUTION:
VALUABLE USER EXPERIENCE

&Charge has been a climate-neutral company since it was founded. The start-up reduces and compensates not only the CO2 emissions of its own business activities, but also the CO2 emissions of its users. Customers can use their collected "kilometers" to support certified climate protection projects. The aim is to create a lucrative incentive for sustainable mobility and at the same time to contribute to a change in mobility.

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