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ONLINE CAR SALES

"CREATING A DIGITAL MARKETPLACE FOR PORSCHE SPORTCARS."

Vision:
Driving the future of automotive retail

Nowadays, customers move seamlessly between the digital world and physical commerce - a development that has also been transferred to the automotive retail. Together with Porsche AG, Porsche Digital has created a digital marketplace in which customers experience the purchasing of a vehicle as even easier and more convenient. 

Portfolio
DIGITAL SALES
Year
2019

CHALLENGE:
Making a complex journey easy

For many customers, the traditional vehicle purchase represents an exciting but complex process.   With the introduction of online sales, this process is being transferred to the digital space. In this way, the customer can carry out the essential steps for purchasing or leasing a vehicle online, independently of time and place. 

SOLUTION:
Individual like every Porsche

With Online Car Sales a digital marketplace has been created. Customers can reserve their desired vehicle from an extensive product range, without having to compromise on the convenient purchase option within the established and valued Porsche environment. 

 

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