WHO ARE WE?
As part of the Porsche Vision 2030, Porsche is expanding into the digital realm. To support this commitment, Porsche Digital was founded as a 100% owned subsidiary and a key strategic partner in the core digital transformation of the company. Our solutions are crucial to the success of Porsche and to maintaining its position as one of the most desired brands in the world.
"Digitalization is not an option – it's a necessity. Porsche Digital was founded as a dedicated subsidiary with a clear mission."
– MATTIAS ULBRICH (CEO, PORSCHE DIGITAL)
IN THE CAR
Together with Porsche colleagues in vehicle development, we create premium and customized in-car solutions. We also integrate established digital ecosystems like Apple CarPlay® into the vehicle and build strategically relevant sub-systems to offer the best in-cabin experience.
AROUND THE CAR
Our digital products and services around the car, which we jointly develop with colleagues in Sales & Marketing from Porsche AG, allow the vehicle to seamlessly blend into the wider sphere of our customers.
INVESTMENT
With our company builder Forward 31, we seek entrepreneurs and visionaries to establish and expand digital business models. In addition, we operate Porsche Ventures together with Porsche AG, investing in promising technology companies.
CUSTOMER CARE
The Customer Relations Hubs collectively represent Porsche's in-house customer service center. In cooperation with specialist and technical departments, the Hubs act as the first points of contact for all Porsche-related questions and add the human element to our digital products and services.
PORSCHE DIGITAL CAMPUS
The Porsche Digital Campus is a global network of academia, industry and associations. It serves two primary purposes: it supports us in adopting new technology and establishing ourselves as a digital leader, while also attracting and nurturing top-tier talent.
Our roots are in Germany, but we've rapidly grown to become a network of 11 offices in tech hotspots around the world.
