We, Porsche Digital GmbH (hereafter "we" or "Porsche Digital"), appreciate your visit to our website and your interest in our company and our products. Your privacy is extremely important to us. We therefore take the protection of your personal details very seriously, and treat them in strictest confidence. Your personal data is processed only within the scope of the legal provisions of the EU's data protection law, in particular the General Data Protection Regulation (hereafter "GDPR").
If we provide a link to this data privacy declaration on external social media websites, the following conditions only apply insofar as the data processing procedures for such social media websites are actually within our area of responsibility and unless such social media websites contain more specific data privacy information that takes precedence.
Controller for data processing within the meaning of the data protection legislation is:
Porsche Digital GmbH
Schwieberdinger Str. 72
Please do not hesitate to contact us if you have questions or ideas relating to data protection.
You can contact our data protection officers at the following address:
Porsche Digital GmbH
Data Protection Officer of the Porsche Digital
Schwieberdinger Str. 72
The subject matter of data protection is personal data. This is all the information that relates to an identified or identifiable natural person (known in the legislation as the data subject). This covers, for example, information such as name, postal address, e-mail address, or telephone number as well as information that necessarily originates from the use of our website, such as details about the start, end, and scope of use, and the communication of your IP address.
In general, it is possible to use our website without registering. Even if you use our website without registering, personal data can still be processed.
An overview of the type, scope, purposes of, and legal bases for automated data processing via our website is provided below.
When you access our website using your device, we process the following data:
You can voluntarily enter personal data or register for services with an individual profile at several locations on our website, e.g. as part of the following offers: webshops, newsletter registration, contact requests, requests for information, participation in competitions, web specials. Without registering, it may not be possible to use some of the services mentioned above or only with a limited scope of functions.
An input field marked with a "*" indicates that the data entered in the relevant field is mandatory for registration and usually includes the following: salutation, first name and surname, postal and e-mail address. It is not possible to register without entering the mandatory data. When registering, you also have the option of voluntarily entering other information such as company contact details, profession, date of birth, etc. Please note that this information is not required for registration and you alone must decide whether you wish to provide us with this data. However, if you do not provide this data, in certain circumstances we may not be able to respond to your needs in the best possible way when using our offers.
We will use the personal data you provide during the registration process to create your profile and identify you every time you subsequently log in. The applicable legal basis for these data processing procedures is Article 6 1 (b) GDPR. Other data such as the projects you participate may be collected and then linked with your profile data, depending on the service you wish to register for. When the services and offers described below in detail are used, other personal data may also be collected and processed (e.g. payment information specified when placing orders) and disclosed to third parties (e.g. Porsche Dealerships) so that these services and offers can be made available to you.
We will carry out all the processing procedures described in this section either based on your consent, to fulfill our contract with you or on the basis of our legitimate interests – as far as indicated.
You can find out more information about other services and offers in the following section:
Any personal data communicated via e-mail or a contact form is always done so voluntarily. In order to manage and process your contact request according to Article 6 (1) b) or f) GDPR and we will process and possibly disclose your information to third parties (e.g. Porsche AG) within this context. With some contact points, you also have the possibility of registering for Porsche Digital Projects, for example, whereby the principles described above in Section 4.1 apply accordingly.
We will process your personal data for the purpose of safeguarding our legitimate interests. In addition to the interests specified in the description of individual services and offers in Section 4, data processing procedures are performed on our website or after completing registrations, in particular against the background of the following interests:
If you have given consent to perform certain data processing procedures, this consent always relates to a specific purpose included in the content of the actual declaration of consent. In this case, data is processed on the basis of Article 6 (1) (a) GDPR. We cannot accommodate the request covered by the consent until you give your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on the consent given before its withdrawal.
Based on any declarations of consent you may have given, the companies listed in the declaration of consent can use data for a specific purpose, such as providing support for customers and prospects, for example, and contact you along one of your preferred communication channels. Your data is used within this framework to offer an exciting brand and service experience with Porsche and ensure that communication and interaction with you is as personal and relevant as possible.
Which of your data items are actually used to provide a personalized service to customers and prospects essentially depends on which data was collected based on requests, orders and consultations (e.g. when purchasing Porsche products) and which data (e.g. your personal interests) you have disclosed to the relevant contact points. The scope and purpose of the consent you have given actually depends on the formulation of the declaration of consent at the contact point.
Internal recipients: Within Porsche Digital, the only people who have access are those who need it for the purposes named.
External recipients: We only forward your personal data to external recipients outside Porsche Digital if this is necessary for the administering or processing of your issue, if another legal authorization exists, or if we have your consent to forward the data.
External recipients can be:
If data is transferred to bodies whose headquarters or whose place of data processing is not located in a member state of the European Union or in another country outside of the European Union who is a signatory to the treaty, we ensure before forwarding the data that, outside of legally permitted exceptional cases pertaining to the recipient, either an appropriate level of data protection exists (e.g., through an adequacy decision of the European Commission, through suitable guarantees such as self-certification by the recipient for the EU-US Privacy Shield, or the agreement of EU standard contractual clauses between the European Union and the recipient) or you give sufficient consent for the transfer of the data.
We can provide you with an overview of the recipients in third countries and a copy of the specifically agreed regulations to ensure the appropriate level of data protection. To obtain these, please contact the address specified in Section 1.
If the description of the individual services and offers do not contain any specific information about the storage duration or deletion of data, the following applies:
We store your personal data only for the length of time necessary to fulfill the intended purposes, or – in the case of consent – until you withdraw your consent. If you withdraw your consent to process your personal data, we will delete it unless relevant legal provisions stipulate that it can be processed further. We will also delete your personal data if we are obliged to do so for other legal reasons.
In line with these general principles, we will usually delete your personal data immediately
As the data subject affected by the data processing, you have several rights. Specifically,
Right of access:
You have the right to obtain information from us about the data that we have stored about you.
Right of rectification and erasure:
You have the right to demand that we rectify incorrect data and – provided the legal requirements are met – that we delete your data.
Restriction of processing:
You have the right – provided the legal requirements are met – to demand that we restrict the processing of your data.
If you have provided us with data on the basis of a contract or consent, you have the right, in accordance with the legal requirements, to obtain the data you have provided in a structured, standard, and machine-readable format or you can demand that we transfer this data to another controller.
Objection to the processing of data on the legal grounds of "legitimate interest":
You have the right to object at any time, on grounds relating to your particular situation, to our processing of your data, provided this objection is based on the legal grounds of "legitimate interest". If you exercise your right to object, we will cease the processing of your data unless we can – pursuant to the legal requirements – prove compelling legitimate reasons for the further processing, which override your rights.
Withdrawal of consent:
If you have given us consent to process your data, you can withdraw this consent at any time with effect for the future. The lawfulness of the processing of your data remains unaffected up until the time of the withdrawal of consent.
Objection to cookies:
Right to lodge a complaint with a supervisory authority:
You can also submit a complaint to the competent supervisory authority if you believe that the processing of your data is in breach of the legislation. To do so, you can apply to the data protection authority that is responsible for your town/city or country or the data protection authority that is responsible for us.
Please do not hesitate to contact us if you have any questions regarding the processing of your personal data, your rights as a data subject, and any consent that you may have given. To exercise all of these previously mentioned rights, please contact firstname.lastname@example.org or the postal address specified above in Section 1. In doing so, please ensure that it is possible for us to uniquely define you.
Websites and services delivered by other providers that are linked to our website have been and are structured and provided by third parties. We do not have any influence over the structure, content, or role of these third-party services. We explicitly distance ourselves from all content in all linked third-party offerings. Please note that the third-party offerings linked to our website may install their own cookies on your device or collect personal data. We have no influence over this. Please contact the providers of these linked third-party offerings as required for the relevant information.
Offerings from third parties also include offerings from other Porsche subsidiaries and Porsche Dealerships that are linked to our website or otherwise integrated in our website, such as: